ADV.1

ADV.1 is a Miami-based ultra-premium forged wheel brand that has become one of the defining names in the global exotic car wheel market. Since its founding, ADV.1 has pursued a single objective: to produce the most technically advanced and visually sophisticated forged wheels available for supercar and hypercar fitment. The result is a brand that counts Lamborghini, Ferrari, McLaren, Porsche, and Rolls-Royce owners among its core clientele.

The ADV.1 range is structured across multiple series — Track Spec (TS), Track Spec Ultra (TSL/TSS), and Track Spec Carbon (CSL2) — each representing a different balance of weight, stiffness, and visual depth. The carbon-hybrid TSL series, which combines a forged aluminium center with a carbon fibre barrel, represents the brand's most technically demanding offering: a wheel that delivers measurable unsprung weight reduction alongside dramatic aesthetic impact.

ADV.1 is a multiple SEMA Award winner and has been featured at virtually every major international automotive event. All wheels are fully custom — diameter, width, offset, finish, and spoke design can all be specified to order — backed by an engineering and fitment team with deep knowledge of supercar chassis geometry. For buyers at the very top of the exotic vehicle market, ADV.1 is the benchmark against which other custom forged wheel brands are measured.