BBS

BBS is the original pioneer of the performance wheel — founded in 1970 in Schiltach, Germany, with BBS Japan established in 1983. The brand built its reputation on a single conviction: that motorsport engineering should reach the road, not remain locked in the paddock. That conviction is embodied most clearly in BBS Flow Forming technology — the process that defines the brand's Performance Line and brings racing-derived engineering to a broad range of luxury and performance vehicles.

Flow Forming was originally developed in motorsport, where reducing unsprung mass without sacrificing strength is the difference between winning and losing. BBS refined the process for road use: a cast blank is placed on a spinning mandrel, and three hydraulic rollers apply intense pressure at high temperature, elongating and compressing the rim well. The result is a microstructure that is denser, finer, and stronger than a conventional casting — with a rim well thickness of just 2.25 mm and a significant reduction in overall wheel weight. This is not a marketing refinement. It is a genuine metallurgical transformation, and it is why BBS Flow Formed wheels deliver strength-to-weight ratios that cast wheels cannot approach.

The Performance Line — including models such as the CH-R and CI-R — is where this technology lives. Every wheel in this line is produced using BBS's Flow Forming process, delivering the motorsport-derived weight savings and structural integrity that owners of luxury sedans, performance SUVs, and sports GTs expect. For drivers who want the engineering credibility of a racing supplier without the premium of a fully forged wheel, BBS Flow Formed represents the most intelligent choice in the category.

BBS's motorsport pedigree remains unmatched — including the world's first forged magnesium racing wheel for Formula 1, developed for Scuderia Ferrari in 1992, and the brand's ongoing role as exclusive supplier to Scuderia Ferrari HP from 2026. But the technology that reaches the widest range of road cars is Flow Forming — the process BBS brought from the track to the street, and continues to refine today. For owners of luxury and performance vehicles, a BBS Flow Formed wheel is not simply a wheel. It is motorsport engineering, made accessible.